Greater Philadelphia Life Sciences Congress Launches New Video For Industry Planners And Influencers

Video showcases Philadelphia as the premier destination for the life sciences meetings industry

PHILADELPHIA…October 4, 2011… Amid a gathering of life science professionals and other members of the hospitality community, the Greater Philadelphia Life Sciences Congress (GPLSC), a division of the Philadelphia Convention & Visitors Bureau (PCVB), today launched a new video for industry planners and influencers – people who help bring meetings and conventions to Philadelphia.

This sales and marketing tool, which further positions the Greater Philadelphia region as a premier life sciences meetings destination and is narrated by Philadelphia singer/songwriter and cancer survivor Lauren Hart, was unveiled during a reception at the Independence Visitor Center.

Produced by PCVB and FMP Media, with generous support from Cephalon and the Delaware Valley Regional Economic Development Fund, “Philadelphia: The Complete Package for Life Sciences Meetings” is a high definition video, which showcases Philadelphia’s many assets in history, culture and life sciences. More than 50 percent of all meetings and conventions held in Philadelphia are life sciences related.

“Philadelphia has always been at the forefront of the life sciences, especially when it comes to the industry-changing meetings and conventions,” said Bonnie Grant, executive director, GPLSC. “This video is another vehicle for us to be able to spread that message to a wider audience.”

According to a Pew report posted July 26, 2011, 71 percent of online users are now accessing video sites like YouTube and Vimeo, compared with 33 percent 4.5 years ago. With You Tube surpassing Yahoo as the second largest search engine on the internet, Life Sciences in Philadelphia is sure to boost its brand with meeting planners and influencers, the primary target audiences.

To check out the video, and learn more about the life sciences in Philadelphia, visit www.PhiladelphiaUSA.travel/gplsc.


The Greater Philadelphia Life Sciences Congress is a division of the Philadelphia Convention & Visitors Bureau (PCVB), www.PhiladelphiaUSA.travel, a private non-profit membership corporation. The PCVB is the official Tourism Promotion Agency for the City of Philadelphia, and the primary sales and marketing agency for the Pennsylvania Convention Center. The PCVB competes with its counterparts worldwide for convention and tourism business and one third of all convention business is life sciences related. The organization has departments dedicated to the multicultural, sports, and life sciences markets.